One of the most prestigious award shows in the world also seems to be one that's not discussed enough in the US. D&AD has impeccable taste and the latest show was just held.
Sometimes D&AD awards Black Pencils. It's the highest honor and some years no one wins any. But this year three brands did. Among the top three winners (Black Pencils plus more) are two efforts you know very well: Tide's Super Bowl ad and State Street Advisors' Fearless Girl. But also at the top, winning 8 pencils (!) was the Palau Pledge. You may not have heard of this one...
The Palau Pledge is an in-flight movie pointed at visitors coming to the island of Palau. It's a wonderfully told story that ends with requiring each visitor to the island to sign a pledge that they won't hurt Palau while they're visiting. Host/Havas in Australia is the agency.
It's a sweet tale and a great creative idea to begin the week. Hope you enjoy.
- Steve posted this ad in #greatcreative from Facebook showing just how bad it’s become down there. For a company to do this type of ad themselves, about themselves, says a lot about the seriousness of the subject matter.
- Who says the box office is slowing? Avengers: Infinity War broke all global records last week.
- A point-of-view stated as a fact about how to do something creative is a powerful thing. Look no further than the amazing Coco Chanel for a great example of this: “Luxury must be comfortable, otherwise it is not luxury.”
- This is a great piece to bookmark about choosing talent and team members from learnings surrounding the NFL draft. Key point: create complete individualized judgement throughout all interviews and evaluations.
- Chiat\Day, the first US Agency to staff accounting planning in the 80s, knows how to dig out an insight as seen in their latest piece for long-time client, Gatorade.
- Our huge loss of US manufacturing jobs... It’s automation right? That might be wrong. For the last 30 years economists might not have looked at the data details in the most accurate way. I think this is an important story and applaud Quartz for pursuing it how they did.
- According to RAND Corp. the biggest obstacle facing government today is speed. RAND's answer to work with speed is to take control of the tempo. That’s a brilliant philosophy toward managing speed and you can read about it here.